DiDi joins as Official Sponsor of the Argentine National Football Team

A s part of the global expansion of the Argentine Football Association (AFA) , the institution announced together with DiDi , the leading mobility platform, a new alliance appointing the company as Official Sponsor of the Argentine National Football Team .

This strategic agreement brings together two forces that connect millions of people every day: mobility and football . DiDi will accompany the world champions on their journey to the FIFA World Cup 2026 , positioning itself as the official ride of Argentine passion.

Leandro Petersen , Chief Commercial & Marketing Officer of AFA, stated: " We are proud to welcome DiDi as an official sponsor of our National Team. This alliance not only adds a global leader in mobility to our institutional network, but also reinforces the values of connection, community, and passion that identify Argentine football around the world. "

From DiDi, company representatives expressed: " We want to be the official ride of the Argentine National Team and part of that passion that unites millions. Football and mobility have something in common: both connect us, move us, and bring us together as a people. "

Through this partnership, DiDi will offer exclusive benefits for drivers and passengers on National Team match days, creating unique experiences that bring fans closer to the " Scaloneta. "

The agreement marks only the beginning of a long-term collaboration, with special activations and experiences planned on the road to the 2026 World Cup, strengthening closeness with fans and consolidating DiDi as part of the celebrations, gatherings, and journeys that move Argentine passion.

FIFA World Cup Argentine National Football Team