Alisha Lehmann turns heads modeling a bra she calls "the Natural Lifting"

Alisha Lehmann , one of the most-followed female athletes in the world, is once again drawing attention this time, not for her goals but for her confidence. The Swiss soccer star, who plays forward in Italy's Serie A, has gone viral after modeling what she describes as "more than just a bra the Natural Lifting." The campaign, created in collaboration with Tezenis, celebrates both comfort and femininity, and Alisha wears it with the same energy she brings to the field: bold, free, and unapologetically herself.

In the video, Alisha poses with natural ease, showcasing a design that promises support without sacrificing softness. She smiles, moves, and laughs showing that confidence doesn't come from perfection but from feeling comfortable in your own skin.

The Swiss star shows beauty comes in every shape

What makes this campaign stand out isn't just Alisha's star power, it's her authenticity. She's not trying to reinvent herself for the camera. Instead, she embraces her athletic body, showing that femininity has no single shape or standard. It's the kind of energy that inspires women to own their curves and men to admire her self assurance, not just her looks.

With her signature smile, Alisha poses and models confidently. She knows that her athletic, toned body naturally draws attention and that staying in top shape is essential not only for her image but for performing at her best on the field and contributing to her team.

Off the field, Alisha continues to expand her influence. With over 16 million Instagram followers, she's become one of the most recognizable female athletes in the world not just for her game, but for her voice.

In the end, "the Natural Lifting" isn't just a bra, it's an attitude. It's about lifting yourself naturally, just as Alisha does every time she steps onto the field or in front of the camera.